On the occasion of the commercial launch of the Tonale in the main European markets, Alfa Romeo is inaugurating a new flagship store in Milan at the Stellantis &You Sales & Services dealership.
The first showroom in the world to feature the new Brand Identity, it will provide an immersive sensorial experience and put the brand’s core values and vision of the future on display.
Inspired by materials with unique tactile effects, it is a minimal yet technological space which makes use of the distinctive “Alfa red” to recall the visceral emotions connected to the brand. This new brand identity creates a premium customer experience.
The star of the showroom is the Tonale, the model which marks the brand’s metamorphosis. It is thrusting Alfa Romeo into a new era of connectivity and electrification, whilst the brand remains loyal to the Italian sporty driving which has made it global icon since 1910.
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